Jennifer worked with skincare company, The Creme Shop, to curate copy for product descriptions. She applied her knowledge on emerging trends in skincare and pop culture to write descriptions that sell while staying true to the brand’s cheeky personality.


Petite Remedies is a skincare line of mini sheet masks that target small problem areas.

Jennifer developed the product name, descriptions, and copy for directions.



Fusion Sheet Mask is a skincare line of face sheet masks that combine two invigorating ingredients in one.

Jennifer developed the product name, descriptions, and copy for directions.



Cover Story is a beauty line of full coverage concealers.

Jennifer developed the product name, descriptions, and color names (not all shown).



It’s About Prime is a beauty line of makeup primers.

Jennifer developed the product name, descriptions, and color names (all shown).